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We launched our very first pop-up retail space at Castle Howard for Christmas 2024 and it was a real success. The space looked magical and customers loved it, with many asking if it could become permanent. So, we came back again for Christmas 2025 with some fresh ideas and ways to make it even better for our customers.

We listened to the feedback we received in 2024 and expanded our offer with a range of individual food-to-go items – perfect for enjoying on a festive stroll around the grounds. Bettys Café Tea Room favourites like Fat Rascals, Advent Cakes, Fondant Fancies and Mince Pies were a real hit. And we found playful ways to bring Castle Howard’s Christmas theme, The Wonderful Wizard of Oz, into our products and merchandising. This meant bespoke touches to our existing range plus some limited-edition surprises along the way!

A huge thank you to the Castle Howard team, and of course to everyone who followed the yellow brick road and came to see us over the festive period.